1. Advertising and promotion: an integrated marketing communications perspective
پدیدآورنده : George E. Belch and Michael A. Belch; with contributions by Jorg Dietzel
کتابخانه: Library of Faculty of Entrepreneurship University of Tehran (Tehran)
موضوع : Advertising,Sales promotion,Communication in marketing
رده :
HF
5823
.
B387
2012